In This Direction
In This Direction
"Success Through Storytelling": Caroline Borolla (Senior Publicist, Clarion Call Media)
Carolina Borolla: Publicist Extraordinaire. There was no roadmap for Carolina's journey to where she is today -- she made her own way. When she didn't have answers (or really any information), she trusted herself to figure it out and find answers where there were only questions. For her, being a publicist is largely about being a storyteller which explains her drive to search for and identify the details that matter in all facets of her work. And while hardwork was certainly a large part of the equation in her success over the years, so, too, was this great passion for storytelling and music. As she says, “You’re really helping someone do what they love by doing something that you love.” And while there are plenty of tough days, the experiences she's had over the years are ones she not only speaks of fondly but clearly will cherish forever.